Why This Exists
I've spent over a decade watching the web turn into a digital shopping mall designed to extract your money.
This website is ~3.6KB compressed - smaller than a stock photo, faster than any React app, and more honest than most of the web.
It loads in one TCP round-trip while your React app is still downloading dependencies.
The Real Problem
Every site is a digital predator. Hero sections with meaningless stock photos scream "BUY NOW," pop-ups assault you instantly, and infinite scroll feeds dopamine addiction.
We've weaponised the internet against its own users.
Every interaction is monetised, every scroll tracked, every click a potential sale. We've forgotten websites can exist to inform rather than exploit.
The AI Revolution
AI is making your expensive UI irrelevant. GPT-4, Claude, and every AI agent prioritise semantic HTML over visual hierarchy.
Your massive hero image adds 500KB whilst communicating nothing a headline couldn't say in 20 bytes.
AI agents are coming. They'll interact with sites programmatically. Your "beautiful" interface is becoming obsolete.
The Framework Madness
Watch this pathetic dance: Developer chooses React for "experience." Bundle size explodes. Performance tanks. SEO suffers.
Even a minimal Next.js "hello world" weighs 185-200KB gzipped before any business logic. Netflix cut 200KB and improved performance by 50% by ditching React from their landing page.
The "solution"? More complexity! Code splitting, lazy loading, CDNs - everything except removing the bloat.
We're putting makeup on a corpse and calling it optimisation.
The Performance Lie
Your optimisation efforts are theatre. You're fine-tuning a 2MB bundle instead of asking why it exists.
Google made Core Web Vitals a ranking factor in 2021. Yet instead of building lighter sites, you optimise heavier ones.
Real performance isn't making heavy things fast - it's not making heavy things at all.
Remember When the Web Was Good?
The early web was built by academics to share knowledge, not harvest data for advertising revenue. Tim Berners-Lee created it at CERN to help researchers share information.
Then marketers arrived. They turned hyperlinks into conversion funnels and users into products. We lost paradise to quarterly revenue targets.
What I'm Rejecting
- Framework obesity - React for static content
- Decorative bloat - Stock photos that communicate nothing but eat bandwidth
- Conversion manipulation - Pop-ups, fake urgency, dark patterns
- Performance theatre - Optimising 4MB bundles instead of shipping 4KB pages
What I'm Building
- Semantic HTML first - Every tag means something
- Text-driven communication - Ideas through words, not manipulation psychology
- Performance by subtraction - Fast because there's nothing slow
- Universal compatibility - Works on every device since 1995
- Honest design - Zero dark patterns, zero manipulation
My Challenge
Delete one thing from your site every day for a month: a JavaScript library, a stock image, a tracking pixel. See what survives when you strip away the lies.
The early web respected users. Maybe it's time to remember what that feels like.
The Numbers
- ~3.6KB compressed (fits in one TCP round-trip)
- Zero external requests
- Zero JavaScript frameworks
- Zero tracking
- 100% compatible with every browser since 1995
This loads completely before your React app finishes dependency resolution.
About Me
I'm Jakub Marciniszyn, a Senior Frontend Engineer who's watched the web decay from an information medium into an advertising surveillance machine.
Ready to argue? Email me. I read every message (unlike your chatbot).